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Texas Crude
Descrpition
Texas Crude is a premium IPA brand rooted in the rich cultural tapestry of Houston. Inspired by the city’s legacy in energy, space exploration, and it's vibrant arts and food scene, Texas Crude delivers a bold and refined experience for IPA enthusiasts. This brand combines craftsmanship and local pride with striking, high-end packaging designed to stand out in the crowded craft beer market. By channeling Houston’s unique identity, Texas Crude offers more than just beer—it’s a celebration of the city’s greatness and a tribute to those who appreciate quality, style, and flavor.
Approach
The brand identity is crafted to resonate with design-conscious consumers, with elements like a bold logo, minimalistic layouts, and cohesive patterns that form striking displays when cans are stacked. By infusing Houston’s cultural essence into every detail, the design establishes Texas Crude as a must-have for locals and visitors seeking an authentic taste of the city’s vibrant identity.
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